How to design onboarding flows that improve trial-to-paid conversion for B2B SaaS

When Google Analytics tells me a page has a high bounce rate and low time on page, my immediate reaction is less about blaming the metric and more about treating it like a symptom. It means people are arriving, not finding what they expected, and leaving fast. Over the years I’ve learned to approach this with a mix of quick fixes and investigative work—some changes you can ship in an hour, others need testing and tracking. Below I walk...

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Building a customer portal is one of those projects where the choice of tool shapes not only how fast you ship but also how the product grows and how your team works day-to-day. I’ve helped teams and founders pick and prototype portals dozens of times, and when low-code is on the table the three names that keep coming up are Bubble, Webflow, and Adalo. They’re all “low-code” but they solve different parts of the problem.In this piece...

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I run a lot of small experiments that try to find the sweet spot between consistent publishing and not burning out. One trick that saved me hours is automating content repurposing: take a blog post and turn it into a series of social posts, image cards, and link snippets — automatically. In this guide I’ll walk you through a step-by-step cron-like job using Zapier to do exactly that, from fetching new posts to scheduling social updates. No...

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I build a lot of interfaces — landing pages, dashboards, and small product MVPs — and one thing that consistently saves me time is a reusable UX pattern library in Figma. Over the years I’ve refined a setup that’s compact, predictable, and easy for teammates (and future me) to pick up. Below I share the approach I use to create a pattern library that reduces repetitive design work, improves consistency, and accelerates handoff.Why a...

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I care about data that actually helps me make decisions — not about collecting every possible click, but about knowing whether my marketing moves are working. Over the past few years I’ve shifted from heavy analytics setups to privacy-first approaches that still let me measure impact. In this article I walk through practical steps to set up analytics that respect user privacy while giving you the insights you need to optimize acquisition and...

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I often get asked how to quickly find the worst leaks in a website conversion funnel without getting lost in dashboards or endless user interviews. Over the years I developed a lean, 90-minute audit that gives you a clear picture of where to focus next — actionable insights you can test within a week. Below I share the checklist and a practical walkthrough I use when I need fast, high-impact results.Why a 90-minute funnel audit worksYou...

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I often get asked how to increase signups without touching price — and the short answer is microcopy. Tiny lines of text across your signup flow shape expectations, reduce friction, and persuade people who are one small doubt away from leaving. Over the years I’ve nudged conversion rates simply by rewriting a button label, changing an error message, or adding a one-line reassurance. Below I share a practical playbook you can use right...

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