I like to keep debugging workflows as lightweight as possible — no heavy vendor contracts, no bloated dashboards I never open, and minimal noise in my inbox. Over the years I’ve found a sweet spot: a small session-replay layer that records the exact UI interactions needed to reproduce issues,...
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Tutorials
I recently needed to turn ten customer interviews into actionable insights in...
Tutorials
I often get asked how to add meaningful personalization to landing pages...
Design
I’ve watched too many promising B2B SaaS trials fizzle out because onboarding...
Tutorials
I used to dread onboarding new freelancers to projects because every time it...
I’ve redesigned more than a handful of checkout flows for startups and independent shops, and one pattern keeps repeating: the places where people drop off are rarely about price alone. They’re about friction — micro-moments where the...
I often start new projects with a Notion page full of ideas: stray notes from a customer call, a screenshot I liked, a half-baked feature sketch. That pile of inspiration is valuable, but it’s not a roadmap. Turning scattered notes into a product...
I run short, focused growth experiments whenever I need a fast, evidence-based answer to a product question. One of the most useful—and surprisingly underused—experiments is a five-day pricing sensitivity test with real users. In five days you...
When Google Analytics tells me a page has a high bounce rate and low time on page, my immediate reaction is less about blaming the metric and more about treating it like a symptom. It means people are arriving, not finding what they expected, and...
Building a customer portal is one of those projects where the choice of tool shapes not only how fast you ship but also how the product grows and how your team works day-to-day. I’ve helped teams and founders pick and prototype portals dozens of...
I run a lot of small experiments that try to find the sweet spot between consistent publishing and not burning out. One trick that saved me hours is automating content repurposing: take a blog post and turn it into a series of social posts, image...
I build a lot of interfaces — landing pages, dashboards, and small product MVPs — and one thing that consistently saves me time is a reusable UX pattern library in Figma. Over the years I’ve refined a setup that’s compact, predictable, and...
I care about data that actually helps me make decisions — not about collecting every possible click, but about knowing whether my marketing moves are working. Over the past few years I’ve shifted from heavy analytics setups to privacy-first...
I often get asked how to quickly find the worst leaks in a website conversion funnel without getting lost in dashboards or endless user interviews. Over the years I developed a lean, 90-minute audit that gives you a clear picture of where to focus...
I often get asked how to increase signups without touching price — and the short answer is microcopy. Tiny lines of text across your signup flow shape expectations, reduce friction, and persuade people who are one small doubt away from leaving....