How to run a five-day growth experiment to test pricing sensitivity with real users
I run short, focused growth experiments whenever I need a fast, evidence-based answer to a product question. One of the most useful—and surprisingly underused—experiments is a five-day pricing sensitivity test with real users. In five days you can validate whether small price changes affect conversions, identify price tiers that resonate, and gather qualitative signals that inform a longer-term pricing strategy.Below I walk through the exact...