How to design onboarding flows that improve trial-to-paid conversion for B2B SaaS

I publish regularly without a team because I built a system that turns an idea into a publishable post in under two hours. It’s practical, repeatable, and designed for one person who wants both quality and speed. Below I walk through the exact workflow I use at Magque Co — tools, time allocation, templates, and automation — so you can copy it, tweak it, and ship more often.Why a system mattersWhen you freelance, run a small company, or...

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When I first started building design systems in Figma, I spent hours hunting down components across pages whenever I needed to push a small change — a button padding, a secondary color, a different icon state. It felt like firefighting: update here, forget one instance there, then wonder why the layout broke. That changed when I embraced Variants and Auto Layout together. These two features, used intentionally, turn scattered components into...

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I get asked a lot: “What A/B test should I run first when I don’t even get 1,000 sessions a month?” It’s a real question — small traffic feels like a hard limit. But low traffic doesn’t mean no progress. It changes the tactics. Below I share the practical, high-impact experiments I actually run for lean homepages, why they work with small samples, and how to get meaningful learning without waiting six months for a statistically...

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I used to dread opening the app store inbox. Thousands of reviews, a handful of gold nuggets, and the rest—a fog of one-off complaints, praise, and emojis. Over the years I developed a practical system for extracting real product insight from that noise. It’s lean, repeatable, and focused on the signals that actually move the product forward: patterns, intent, and opportunity.Start with a clear questionBefore pulling any data, I ask one...

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I use heatmaps almost every week when assessing product pages that underperform. They’re one of those deceptively simple tools: a visual layer over your interface that instantly tells you where people look, click, and scroll — and, more importantly, where they don’t. In this piece I’ll walk you through a practical, repeatable workflow I use to prioritize fixes on low-converting product pages. No theory-only takeaways — just...

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I run customer interviews all the time — for product decisions, landing pages, onboarding flows, and early pricing experiments. Over the years I learned the hard way that polite feedback is the enemy of useful insight: people will be kind, vague, or accommodating long before they admit they won’t use your product or pay for it. The goal of an interview isn’t to collect compliments. It’s to surface the actual objections that will stop...

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I often face the same dilemma when reviewing product analytics: a feature isn’t performing as expected, but is it broken, or is it simply undiscovered? Over the years I’ve learned that a clear set of analytics thresholds — combined with focused qualitative signals — turns guesswork into a repeatable decision process. Below I share the framework I use to decide whether a feature needs a redesign or just a marketing push.Why thresholds...

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I’ve redesigned more than a handful of checkout flows for startups and independent shops, and one pattern keeps repeating: the places where people drop off are rarely about price alone. They’re about friction — micro-moments where the experience interrupts intent. In this piece I’ll walk through a practical, tactical approach to redesigning a checkout to reduce cart abandonment, with concrete heuristics, copy and UI patterns you can...

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I often start new projects with a Notion page full of ideas: stray notes from a customer call, a screenshot I liked, a half-baked feature sketch. That pile of inspiration is valuable, but it’s not a roadmap. Turning scattered notes into a product roadmap means tracking a few specific things consistently so you can prioritise, communicate, and deliver. Below I’ll share the exact properties and views I use in Notion to make this...

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I run short, focused growth experiments whenever I need a fast, evidence-based answer to a product question. One of the most useful—and surprisingly underused—experiments is a five-day pricing sensitivity test with real users. In five days you can validate whether small price changes affect conversions, identify price tiers that resonate, and gather qualitative signals that inform a longer-term pricing strategy.Below I walk through the exact...

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