Strategy

How to pick a CMS for a creator site: headless vs. WordPress vs. Squarespace, based on real needs

Dec 02, 2025 | by Élodie Martin

Choosing a CMS for a creator site feels like deciding on a home: location, future-proofing, maintenance, and how much DIY you want to do matters more than the pretty façade. I’ve built portfolio...

Which A/B test to run first on your homepage when traffic is below 1,000 sessions per month

Dec 02, 2025 | by Élodie Martin

I get asked a lot: “What A/B test should I run first when I don’t even get 1,000 sessions a month?” It’s a real question — small traffic feels like a hard limit. But low traffic doesn’t...

How to use analytics thresholds to decide when a feature needs redesign versus a marketing push

Dec 02, 2025 | by Élodie Martin

I often face the same dilemma when reviewing product analytics: a feature isn’t performing as expected, but is it broken, or is it simply undiscovered? Over the years I’ve learned that a clear...