Strategy

Choosing a CMS for a creator site feels like deciding on a home: location, future-proofing, maintenance, and how much DIY you want to do matters more than the pretty façade. I’ve built portfolio sites, membership experiments, and small product shops over the years, and I’ve repeatedly seen the same trade-offs play out. In this piece I’ll walk you through the real questions to ask, show how those map to three common choices—headless,...

Read more...

I get asked a lot: “What A/B test should I run first when I don’t even get 1,000 sessions a month?” It’s a real question — small traffic feels like a hard limit. But low traffic doesn’t mean no progress. It changes the tactics. Below I share the practical, high-impact experiments I actually run for lean homepages, why they work with small samples, and how to get meaningful learning without waiting six months for a statistically...

Read more...

I often face the same dilemma when reviewing product analytics: a feature isn’t performing as expected, but is it broken, or is it simply undiscovered? Over the years I’ve learned that a clear set of analytics thresholds — combined with focused qualitative signals — turns guesswork into a repeatable decision process. Below I share the framework I use to decide whether a feature needs a redesign or just a marketing push.Why thresholds...

Read more...