I’ve watched too many promising B2B SaaS trials fizzle out because onboarding was treated like an afterthought. A great product is necessary but not sufficient — the way you introduce new users to value determines whether they stay. In this piece I’ll walk you through how I design onboarding...
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Tutorials
I used to dread onboarding new freelancers to projects because every time it...
Strategy
Choosing a CMS for a creator site feels like deciding on a home: location,...
Tutorials
I publish regularly without a team because I built a system that turns an idea...
Tutorials
When I first started building design systems in Figma, I spent hours hunting...
I publish regularly without a team because I built a system that turns an idea into a publishable post in under two hours. It’s practical, repeatable, and designed for one person who wants both quality and speed. Below I walk through the exact...
When I first started building design systems in Figma, I spent hours hunting down components across pages whenever I needed to push a small change — a button padding, a secondary color, a different icon state. It felt like firefighting: update...
I get asked a lot: “What A/B test should I run first when I don’t even get 1,000 sessions a month?” It’s a real question — small traffic feels like a hard limit. But low traffic doesn’t mean no progress. It changes the tactics. Below I...
I used to dread opening the app store inbox. Thousands of reviews, a handful of gold nuggets, and the rest—a fog of one-off complaints, praise, and emojis. Over the years I developed a practical system for extracting real product insight from that...
I use heatmaps almost every week when assessing product pages that underperform. They’re one of those deceptively simple tools: a visual layer over your interface that instantly tells you where people look, click, and scroll — and, more...
I run customer interviews all the time — for product decisions, landing pages, onboarding flows, and early pricing experiments. Over the years I learned the hard way that polite feedback is the enemy of useful insight: people will be kind, vague,...
I often face the same dilemma when reviewing product analytics: a feature isn’t performing as expected, but is it broken, or is it simply undiscovered? Over the years I’ve learned that a clear set of analytics thresholds — combined with...
I’ve redesigned more than a handful of checkout flows for startups and independent shops, and one pattern keeps repeating: the places where people drop off are rarely about price alone. They’re about friction — micro-moments where the...
I often start new projects with a Notion page full of ideas: stray notes from a customer call, a screenshot I liked, a half-baked feature sketch. That pile of inspiration is valuable, but it’s not a roadmap. Turning scattered notes into a product...
I run short, focused growth experiments whenever I need a fast, evidence-based answer to a product question. One of the most useful—and surprisingly underused—experiments is a five-day pricing sensitivity test with real users. In five days you...